Privacy policy

Table of Contents

• Introduction and overview
• Application areas
• Legal basis
• Contact details of the person responsible
• Retention period
• Rights according to the General Data Protection Regulation
• Data transfer to third countries
• Communication
• Cookies
• Web Hosting Introduction
• Web Analytics Introduction
• Cookie Consent Management Platform Introduction
• Explanation of terms used

Introduction and overview

We have written this data protection declaration (version 22.01.2024-122706030) in order to provide you in accordance with the requirements of General data protection regulation (EU) 2016/679 and applicable national laws to explain which personal data (data for short) we as the responsible party - and the processors commissioned by us (e.g. providers) - process and will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We will provide you with comprehensive information about the data that we process about you.

Data protection declarations usually sound very technical and use legal terminology. However, this data protection declaration is intended to describe the most important things to you as simply and transparently as possible. To the extent that transparency is conducive to it, they are technical Terms explained in a reader-friendly way, links to further information and graphics brought into use. We are informing in clear and simple language that we only process personal data in the context of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical explanations as possible, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and maybe there is one or the other piece of information that you were not familiar with.
If you still have questions, we would like to ask you to contact the responsible body named below or in the imprint, to follow the links provided and to look at further information on third-party sites. You can of course also find our contact details in the imprint.

Application areas

This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (contract processors). By personal data we mean information within the meaning of Art. 4 No. 1 GDPR such as the name, email address and postal address of a person. The processing of personal data ensures that we can offer and invoice our services and products, be it online or offline. The scope of this data protection declaration includes:

• all online presences (websites, online shops) that we operate
• Social media appearances and email communication
• mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner in the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the gateway to the EU -Right, under https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 ...

We only process your data if at least one of the following conditions applies:

1. consent (Article 6 (1) (a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
2. contract (Article 6 Paragraph 1 lit.b GDPR): We process your data in order to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a sales contract with you, we need personal information in advance.
3. Legal obligation (Article 6 Paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we will process your data. For example, we are legally required to keep invoices for bookkeeping. These usually contain personal data.
4. Legitimate interests (Article 6 Paragraph 1 lit.f GDPR): In the case of legitimate interests that do not restrict your basic rights, we reserve the right to process personal data. For example, we have to process certain data in order to be able to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Further conditions such as the taking of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not usually apply to us. If such a legal basis should be relevant, it will be shown at the appropriate point.

In addition to the EU regulation, national laws also apply:

• In Austria is this the federal law for the protection of natural persons when processing personal data (Data Protection Act), short DSG.
• In Germany is that valid Federal Data Protection Act, short BDSG.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the person or body responsible below:
ICS ENERGIETECHNIK Gesellschaft mbH, Rabnitzweg 10, 8062 Kumberg, Austria

E-mail: This email address is being protected from spam bots! To display JavaScript must be turned on.
Phone: +43 664 865 0 856
Imprint: https://ics-austria.at/de/datenschutz

Retention period

That we only store personal data for as long as it is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose no longer exists, for example for accounting purposes.

If you want your data to be deleted or if you revoke your consent to data processing, the data will be deleted as soon as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information.

Rights according to the General Data Protection Regulation

In accordance with Articles 13 and 14 GDPR, we inform you about the following rights to which you are entitled so that data is processed fairly and transparently:

• According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If so, you have the right to receive a copy of the data and the following information:
  • for what purpose we carry out the processing;
  • the categories, i.e. the types of data that are processed;
  • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
  • how long the data will be stored;
  • the existence of the right to correction, deletion or restriction of processing and the right to object to processing;
  • that you can complain to a supervisory authority (links to these authorities can be found below);
  • the origin of the data, if we have not collected it from you;
  • whether profiling is carried out, i.e. whether data is automatically evaluated in order to arrive at a personal profile of you.
• According to Article 16 GDPR, you have the right to correct the data, which means that we have to correct the data if you find errors.
• According to Article 17 GDPR, you have the right to deletion ("right to be forgotten"), which specifically means that you can request the deletion of your data.
• According to Article 18 GDPR, you have the right to restriction of processing, which means that we are only allowed to save the data but no longer use it.
• According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format on request.
• According to Article 21 GDPR, you have a right of objection, which will result in a change in processing after enforcement.
  • If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you can object to the processing. We will then check as soon as possible whether we can legally comply with this contradiction.
  • If data is used to operate direct mail, you can object to this type of data processing at any time. We are then no longer allowed to use your data for direct marketing.
  • If data is used to carry out profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.
• According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
• According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights - do not hesitate to contact the person in charge listed above!

If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can complain to the supervisory authority. This is the data protection authority for Austria, whose website you can find at https://www.dsb.gv.at/ Find. In Germany there is a data protection officer for each federal state. For more information, please contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) turn around. The following local data protection authority is responsible for our company:

Data transfer to third countries

We only transfer or process data to countries outside the scope of the GDPR (third countries) if you consent to this processing or there is other legal permission. This applies in particular if the processing is required by law or necessary to fulfill a contractual relationship and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason why we have data processed in third countries. Processing personal data in third countries such as the USA, where many software manufacturers provide services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, there is currently only an adequate level of protection for data transfer to the USA if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Frameworks is. You can find more information about this at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It can also happen that collected data is linked to data from other services from the same provider, provided you have a corresponding user account. If possible, we try to use server locations within the EU, if this is offered.
At the appropriate places in this data protection declaration, we will provide you with more detailed information about data transfer to third countries, if this applies.

Communication

Communication summary 👥 Affected: Anyone who communicates with us by phone, email or online form 📓 Processed data: e.g. B. Telephone number, name, email address, entered form data. You can find more details on this under the type of contact used 🤝 Purpose: handling communication with customers, business partners, etc. 📅 Storage duration: duration of the business case and the statutory provisions ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract), Art. 6 para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate by phone, email or online form, personal data may be processed.

The data will be processed for the handling and processing of your question and the related business transaction. The data is stored for as long as the law requires.

Affected people

The above-mentioned processes affect everyone who contacts us via the communication channels we have provided.

Phone

When you call us, the call data is stored in pseudonymized form on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved for answering inquiries. The data will be deleted as soon as the business case has ended and legal requirements allow.

e-mail

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone, ...) and data is saved on the e-mail server. The data will be deleted as soon as the business case has ended and legal requirements allow.

Online forms

If you communicate with us using an online form, data is stored on our web server and, if necessary, forwarded to an email address from us. The data will be deleted as soon as the business case has ended and legal requirements allow.

Legal basis

The processing of the data is based on the following legal bases:

• Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and continue to use it for the purposes of the business case;
• Art. 6 para. 1 lit. b GDPR (contract): There is a need to fulfill a contract with you or a processor such as B. the telephone provider or we have to provide the data for pre-contractual activities, such as B. the preparation of an offer, process;
• Art. 6 Para. 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional manner. For this purpose, certain technical facilities such. B. e-mail programs, Exchange servers and mobile network operators are necessary to be able to operate communication efficiently.

Cookies

Cookies summary 👥 Affected: visitors to the website 🤝 Purpose: depending on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie. 📓 Processed data: Depending on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie. 📅 Storage duration: depending on the respective cookie, can vary from hours to years ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to save user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

Whenever you surf the Internet, you are using a browser. Well-known browsers are, for example, Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.

One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies save certain user data about you, such as language or personal page settings. When you call up our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings that you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as B. Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies cannot access information on your PC either.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152122706030-9
Usage: Differentiation of website visitors
Expiry Date: after 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are required if a user places a product in the shopping cart, then surfs on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes his browser window.

Appropriate cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies make it easier to use. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. This can be very practical, but it can also be very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. You can find more details on this below or from the manufacturer of the software that sets the cookie.

Which data are processed?

Cookies are little helpers for a wide variety of tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the context of the following data protection declaration.

Storage duration of cookies

The storage duration depends on the respective cookie and is further specified under. Some cookies are deleted after less than an hour, others can remain on a computer for several years.

You also have an influence on the storage duration yourself. You can manually delete all cookies at any time using your browser (see also “Right of objection” below). Furthermore, cookies based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of storage remains unaffected until then.

Right of objection - how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially accepting cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to determine which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow the cookie. The procedure is different depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “cookie guidelines” have existed since 2009. It states that the storage of cookies is a consent (Article 6 Paragraph 1 Letter a GDPR) is required from you. However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 165 Paragraph 3 of the Telecommunications Act (2021). In Germany, the cookie guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG).

Absolutely necessary cookies exist, even if no consent has been given legitimate interests (Article 6 Paragraph 1 lit.f GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this certain cookies are often absolutely necessary.

Unless absolutely necessary cookies are used, this will only be done with your consent. The legal basis for this is Article 6 (1) (a) GDPR.

In the following sections you will be informed in more detail about the use of cookies, provided that the software used uses cookies.

Web Hosting Introduction

Web hosting summary 👥 Affected: visitors to the website 🤝 Purpose: professional hosting of the website and security of operation 📓 Processed data: IP address, time of website visit, browser used and other data. You can find more details on this below or at the respective web hosting provider used. 📅 Storage period: depending on the respective provider, but usually 2 weeks ⚖️ Legal basis: Article 6 (1) (f) GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website we mean the entirety of all websites on a domain, ie everything from the start page (homepage) to the very last subpage (like this one here). By domain we mean example.de or musterbeispiel.com.

When you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser to do so. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We call it browser or web browser for short.

To view the website, the browser needs to connect to another computer where the website's code is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually taken on by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of jargon, but please stay tuned, it gets even better!

Personal data may be processed when the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server. On the one hand, your computer stores data, on the other hand, the web server also has to store data for a period of time in order to ensure proper operation.

A picture says more than a thousand words, so the following graphic shows the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

1. Professional hosting of the website and security of operation
2. to maintain operational and IT security
3. Anonymous evaluation of the access behavior to improve our offer and, if necessary, to prosecute or prosecute claims

Which data are processed?

Even while you are visiting our website, our web server, that is the computer on which this website is saved, usually automatically saves data such as

• the complete internet address (URL) of the accessed website
• Browser and browser version (e.g. Chrome 87)
• the operating system used (e.g. Windows 10)
• the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
• the host name and the IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
• Date and Time
• in files, the so-called web server log files

How long will data be stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities in the event of illegal behavior.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!

Legal basis

The legality of the processing of personal data in the context of web hosting results from Art. 6 Para. 1 lit.f GDPR (safeguarding legitimate interests), because the use of professional hosting with a provider is necessary to keep the company on the Internet safe and user-friendly and to be able to track attacks and claims from them if necessary.

There is usually a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

World4You Privacy Policy

It's quite possible that you've heard of the web hosting provider World4You before. The web host is particularly popular in Austria. The service provider is the Austrian company World4You Internet Services GmbH, Hafenstraße 35, 4020 Linz, Austria.

What is World4You?

The company from the Upper Austrian capital has been active in the web hosting sector since 1998. World4You operates several of its own data centers in Austria and relies on its own technology. This ensures fail-safe operation and a fast server connection. As you may have already read in our introduction to web hosting, your data is also transferred to World4You's servers and processed there. This primarily involves technical data such as browser version or operating system, but personal data is also processed along with your IP address.

Why do we use World4You?

When it comes to a website, we, probably like you, value reliability, speed and security. Even if you access our website in the middle of the night or we already have a lot of visitors, it must work perfectly. If you click on subpages, it shouldn't take forever for the page to load completely. And if problems do arise, there should be a good backup system in place to back up our content and protect all data. In order for everything to work to our satisfaction, we of course need a reliable web host. With World4You we believe we have found a partner who meets our requirements. World4You has its own data centers and therefore a fixed bandwidth, which makes a website accessible quickly. We also value the company’s personal support.

You can of course also use this support if you have specific questions about data protection at World4You. Also recommended is the privacy policy of the website, which you can find at https://www.world4you.com/de/unternehmen/datenschutzerklaerung.html find. The FAQs below https://www.world4you.com/faq/de/dsgvo.html have their own GDPR section where you can also find a lot of useful information.

Web Analytics Introduction

Web Analytics Privacy Policy Summary 👥 Affected: visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this in the web analytics tool used. 📅 Storage period: depending on the web analytics tool used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. In doing so, data is collected, which the respective analytic tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyzes of user behavior on our website are created and made available to us as the website operator. Most tools also offer various test options. For example, we can test which offers or content are best received by our visitors. We are showing you two different offers for a limited period of time. After the test (so-called A / B test) we know which product or which content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we run web analytics?

With our website we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, on the one hand we want to offer the best and most interesting offer and on the other hand we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes in the best possible way.

Which data are processed?

The exact data that is saved naturally depends on the analysis tools used. However, as a rule, for example, what content you view on our website, which buttons or links you click, when you call up a page, which browser you use, with which device (PC, tablet, smartphone, etc.) you click Visit website or which computer system you are using. If you have agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also saved. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and abbreviated form). For the purpose of the tests, web analysis and web optimization, no direct data, such as your name, age, address or e-mail address, is stored. All of this data is stored pseudonymized if it is collected. In this way, you cannot be identified as a person.

The following example shows the functionality of Google Analytics as an example for client-based web tracking with JavaScript code.

How long the respective data is stored always depends on the provider. Some cookies only save data for a few minutes or until you leave the website, other cookies can save data for several years.

Duration of the data processing

We will inform you below about the duration of the data processing if we have further information. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If, for example, in the case of accounting, it is required by law, this storage period can also be exceeded.

Right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent cookies from collecting data by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we obtained with our cookie popup. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of web analytics, we recognize website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.

Since cookies are used in web analytics tools, we recommend that you also read our general data protection declaration on cookies. To find out which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Information on special web analytics tools can be found - if available - in the following sections.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary 👥 Affected: visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior and click behavior. You can find more details about this further down in this data protection declaration. 📅 Storage period: individually adjustable, by default Google Analytics stores 4 data for 14 months ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is Google Analytics?

On our website we use the analysis tracking tool Google Analytics in version Google Analytics 4 (GA4) from the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is for everyone Google services responsible. Google Analytics collects data about your actions on our website. Through the combination of different technologies such as cookies, device IDs and login information, you as a user can be identified across different devices. This means your actions can also be analyzed across platforms.

For example, if you click on a link, this event is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and, above all, inform you about what data is processed and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze traffic on our website. The basis of these measurements and analyzes is a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a device. GA4 uses an event-based model that captures detailed information about user interactions such as page views, clicks, scrolling, conversion events. In addition, various machine learning functions have been built into GA4 to better understand user behavior and certain trends. GA4 relies on modeling with the help of machine learning functions. This means that based on the data collected, missing data can also be extrapolated in order to optimize the analysis and also to be able to make forecasts.

In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various events that you perform on our website. With GA4's event-based data model, we as website operators can define and track specific events to obtain analysis of user interactions. In addition to general information such as clicks or page views, specific events that are important for our business can also be tracked. Such special events could be, for example, sending a contact form or purchasing a product.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we get reports about your user behavior. These can include the following reports:

• Target group reports: We get to know our users better through target group reports and know more precisely who is interested in our service.
• Ad reports: Ad reports enable us to analyze and improve our online advertising more easily.
• Acquisition reports: Acquisition reports give us helpful information about how we can attract more people to our service.
• Behavior reports: Here we learn how you interact with our website. We can understand which way you travel on our site and which links you click.
• Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, if you change from a pure website visitor to a buyer or newsletter subscriber. With the help of these reports, we can learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always find out immediately what is happening on our website. For example, we see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following functions, among others:

• Event-based data model: This model captures very specific events that may occur on our website. For example, playing a video, purchasing a product or signing up for our newsletter.
• Advanced analytics features: These features allow us to better understand your behavior on our website or certain general trends. For example, we can segment user groups, carry out comparative analyzes of target groups or track your path on our website.
• Predictive modeling: Based on collected data, machine learning can extrapolate missing data that predicts future events and trends. This can help us develop better marketing strategies.
• Cross-platform analysis: Data collection and analysis is possible from both websites and apps. This gives us the opportunity to analyze user behavior across platforms, provided you have of course consented to data processing.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data help us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and more cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics creates a random, unique ID associated with your browser cookie using a tracking code. This is how Google Analytics recognizes you as a new user and you are assigned a user ID. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Depending on the property used, data is stored for different lengths of time.

Using identifiers such as cookies, app instance IDs, user IDs or custom event parameters, your interactions are measured across platforms, provided you have consented. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on Google Analytics data unless we as website operators authorize this. Exceptions may occur if required by law.

According to Google, Google Analytics 4 does not log or store IP addresses. However, Google uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are deleted before the data is stored in a data center or on a server.

Because Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies compared to previous versions (like Google Universal Analytics). However, there are some specific cookies used by GA4. These include, for example:

Name: _ga
Value: 2.1326744211.152122706030-5
Usage: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiry Date: after 2 years

Name: _gid
Value: 2.1687193234.152122706030-1
Usage: The cookie also serves to differentiate between website visitors
Expiry Date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Usage: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ .
Expiry Date: after 1 minute

Note: This list cannot claim to be complete, as Google continually changes its choice of cookies. GA4 also aims to improve data protection. Therefore, the tool offers some options for controlling data collection. For example, we can set the storage period ourselves and also control data collection.

Here we show you an overview of the main types of data collected with Google Analytics:

Heat Maps: Google creates so-called heat maps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.

Session duration: Google describes the duration of the session as the time you spend on our website without leaving the website. If you have been inactive for 20 minutes, the session ends automatically.

bounce rate (English bouncerate): There is a jump if you only view one page on our website and then leave our website.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

Location: IP addresses are not logged or stored in Google Analytics. However, shortly before the IP address is deleted, derivatives for location data are used.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Origin Source: Google Analytics or us are of course also interested in which website or which advertising you came to our site.

Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has their servers spread all over the world. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. The storage period is always determined specifically for each individual property. Google Analytics offers us four options for controlling storage duration:

• 2 months: this is the shortest storage period.
• 14 months: By default, data is stored at GA4 for 14 months.
• 26 months: you can also save the data for 26 months.
• Data will not be deleted until we delete it manually

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us. In this case, the retention period will be reset every time you visit our website again within the specified period.

When the specified period has expired, the data is deleted once a month. This retention period applies to your data, which are linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are saved independently of user data. Aggregated data is a combination of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can use the browser add-on to deactivate Google Analytics JavaScript (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the instructions for the most popular browsers under the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we obtained with our cookie popup. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Analytics, we recognize website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests). Nevertheless, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

If you want to find out more about data processing, please use the Google data protection declaration https://policies.google.com/privacy?hl=de.

Google Analytics Demographics and Interest Reports

We have activated the functions for advertising reports in Google Analytics. The Demographics and Interests reports include information about age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual persons. You can learn more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can use the activities and information of your Google Account under "Ads Settings" on https://adssettings.google.com/authenticated end with checkbox.

Google Analytics Ecommerce Measurement

We also use the e-commerce measurement from the web analysis tool Google Analytics for our website. This allows us to analyze very precisely how you and all our other customers interact with our website. E-commerce measurement is all about purchasing behavior. Using the data obtained, we can adapt and optimize our service to your wishes and expectations. We can also use our online advertising measures in a more targeted manner so that our advertising is only seen by people who are interested in our products or services. E-commerce measurement records, for example, which orders were placed, how long it took you to purchase the product, what the average order value is or even how high the shipping costs are. All this data can be recorded and stored under a specific ID.

Google Analytics Google Signals privacy policy

We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated in order to receive summarized and anonymized data from you, provided that you have allowed personalized ads in your Google account.

The special thing about it is that it is a cross-device tracking. That means your data can be analyzed across all devices. By activating Google signals, data is recorded and linked to the Google account. This enables Google to recognize, for example, when you view a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, further visitor data such as location, search history, YouTube history and data about your actions on our website are recorded by the Google signals. This will give Google better advertising reports and more useful information about your interests and demographics. This includes your age, which language you speak, where you live or which gender you belong to. In addition, there are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. It is always aggregated and anonymous data and never individual data. You can manage or delete this data in your Google account.

Google Optimize privacy policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out more about the data processed through the use of Google Optimize in the Privacy Policy https://policies.google.com/privacy?hl=de.

Google Tag Manager privacy policy

Google Tag Manager Privacy Policy Summary 👥 Affected: visitors to the website 🤝 Purpose: Organization of individual tracking tools 📓 Processed data: Google Tag Manager does not store any data itself. The data is recorded by the tags of the web analytics tools used. 📅 Storage period: depending on the web analytics tool used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is Google Tag Manager?

For our website we use the Google Tag Manager of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of Google's many helpful marketing products. Using the Google Tag Manager, we can centrally integrate and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we want to explain in more detail what Google Tag Manager does, why we use it and in what form data is processed.

The Google Tag Manager is an organization tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are used in the source code of our site. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organization is half the battle! And of course that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and which people we should show our offers. And for this tracking to work, we have to integrate the corresponding JavaScript code into our website. In principle, we could incorporate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track of things. That is why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and no programming knowledge is required. This is how we manage to keep our day jungle in order.

What data does Google Tag Manager store?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "administrator" of the implemented tags. The data capture the individual tags of the different web analysis tools. The data is passed through to the individual tracking tools in Google Tag Manager and is not saved.

The situation is completely different, however, with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, saved and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use and use of our Tag Manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymised form. We therefore consent to our website data being passed on anonymously. In spite of long research, we were unable to find out which summarized and anonymous data are exactly forwarded. In any case, Google will delete all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Processes can be optimized on the basis of the information collected.

How long and where is the data stored?

If Google stores data, then this data is stored on its own Google servers. The servers are spread all over the world. Most are in America. Under https://www.google.com/about/datacenters/locations/?hl=de you can read exactly where the Google servers are.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The use of the Google Tag Manager requires your consent, which we obtained with our cookie popup. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Tag Manager we can improve our profitability. The legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests). We only use the Google Tag Manager if you have given your consent.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://support.google.com/tagmanager/?hl=de#topic=3441530.

You can find out which data Google basically records and what they use this data for https://policies.google.com/privacy?hl=de ...

Cookie Consent Management Platform Introduction

Cookie Consent Management Platform Summary 👥 Affected: Website visitors 🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools 📓 Processed data: data for managing the cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details on this with the tool used in each case. 📅 Storage period: depends on the tool used, you have to be prepared for periods of several years ⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use a Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the scripts and cookies used correctly and securely. The software automatically creates a cookie pop-up, scans and controls all scripts and cookies, provides you with the cookie consent required under data protection law and helps you and us to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or not. The following graphic shows the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of ​​data protection. We are also legally obliged to do so. We want to inform you as well as possible about all tools and all cookies that can save and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies actually landed on our website. Thanks to a cookie management tool, which regularly scans the website for all cookies present, we know about all cookies and can provide you with GDPR-compliant information. You can then use the consent system to accept or reject cookies.

Which data are processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is saved so that we do not have to ask you every time you visit our website and we can also prove your consent if required by law. This is saved either in an opt-in cookie or on a server. The storage time of your cookie consent varies depending on the provider of the cookie management tool. Usually this data (e.g. pseudonymous user ID, time of consent, detailed information on the cookie categories or tools, browser, device information) is stored for up to two years.

Duration of the data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years. The exact duration of the data processing depends on the tool used, in most cases you should be prepared for a storage period of several years. In the respective data protection declarations of the individual providers you will usually receive precise information about the duration of the data processing.

Right of objection

You also have the right and the option to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Information on special cookie management tools can be found - if available - in the following sections.

Legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we through your consent (Article 6 (1) (a) GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient manner in accordance with the law, which is a legitimate interest (Article 6 Paragraph 1 lit.f GDPR).

AdSimple Consent Manager Privacy Policy

AdSimple Consent Manager Privacy Policy Summary 👥 Affected: Website visitors 🤝 Purpose: Obtaining consent to certain cookies and thus the use of certain tools 📓 Data processed: Data to manage the cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details about this in this data protection declaration 📅 Storage period: the cookie used expires after one year ⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)

What is AdSimple Consent Manager?

On our website we use the AdSimple Consent Manager from the software development and online marketing company AdSimple GmbH, Fabriksgasse 20, 2230 Gänserndorf. The AdSimple Consent Manager offers us, among other things, the opportunity to provide you with a comprehensive and data protection-compliant cookie notice so that you can decide for yourself which cookies you allow and which not. By using this software, data from you will be sent to and stored by AdSimple. In this data protection declaration we inform you why we use the AdSimple Consent Manager, what data is transferred and stored and how you can prevent this data transfer.

The AdSimple Consent Manager is software that scans our website and identifies and categorizes all cookies present. In addition, as a website visitor, you will be informed about the use of cookies via a cookie notice script and you can decide for yourself which cookies you allow and which you do not.

Why do we use AdSimple Consent Manager on our website?

We want to offer you maximum transparency in the area of ​​data protection. To ensure this, we first need to know exactly which cookies have landed on our website over time. Because AdSimple's Consent Manager regularly scans our website and locates all cookies, we have full control over these cookies and can therefore act in compliance with the GDPR. This allows us to inform you precisely about the use of cookies on our website. Furthermore, you always receive an up-to-date and data protection-compliant cookie notice and use the checkbox system to decide for yourself which cookies you want to accept or block.

What data is stored by the AdSimple Consent Manager?

If you agree to cookies on our website, the following cookie will be set by the AdSimple Consent Manager:

Name: acm_status
Value: “: True,” statistics ”: true,” marketing ”: true,” socialmedia ”: true,” settings ”: true}
Usage: Your consent status is saved in this cookie. This means that our website can also read and follow the current status on future visits.
Expiry Date: after a year

How long and where is the data stored?

All data collected by the AdSimple Consent Manager is transferred and stored exclusively within the European Union. The data collected is stored on AdSimple's servers at Hetzner GmbH in Germany. Only AdSimple GmbH and Hetzner GmbH have access to this data.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can prevent data collection and storage, for example, by refusing the use of cookies using the cookie notice script. Your browser offers another option to prevent data processing or to manage it according to your wishes. Depending on the browser, cookie management works slightly differently. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.

Legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we through your consent (Article 6 Para. 1 lit. a GDPR) may use cookies, this consent is also the legal basis for the use of cookies or the processing of your data. The AdSimple Consent Manager is used to manage the consent to cookies and to enable you to give your consent. The use of this software allows us to operate the website in an efficient, legally compliant manner, which is a legitimate interest (Article 6 Paragraph 1 lit.f GDPR).

We hope we have given you a good overview of traffic and data processing by AdSimple Consent Manager. If you want to learn more about this tool, we recommend checking out the description page https://www.adsimple.at/consent-manager/.

Explanation of terms used

We always try to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal issues. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). But we don't want to use them without explanation. Below you will find an alphabetical list of important terms used, which we may not have sufficiently addressed in the previous data protection declaration. If these terms were taken from the GDPR and they are definitions, we will also list the GDPR texts here and add our own explanations if necessary.

processors

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Processor" a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible;

Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. In addition to service providers such as tax consultants, processors can also be hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

consent

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Consent" the data subject any voluntary, informed and unequivocal expression of will in the specific case in the form of a declaration or other clear affirmative action with which the data subject indicates that they agree to the processing of their personal data;

Explanation: As a rule, such consent is given on websites via a cookie consent tool. I'm sure you know that. Whenever you visit a website for the first time, you will usually be asked via a banner whether you agree or consent to the data processing. You can usually also make individual settings and thus decide for yourself which data processing you allow and which not. If you do not give your consent, no personal data may be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.

Personal data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Personenbezogene Daten" any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more special features, expresses the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified;

Explanation: Personal data is therefore all data that can identify you as a person. This is usually data such as:

• Name
• Address
• Email address
• postal address
• Phone number
• Date of Birth
• Identification numbers such as social security number, tax identification number, ID card number or matriculation number
• Bank data such as account number, credit information, account balances and much more.

According to the European Court of Justice (ECJ), yours counts too IP address to the personal data. IT experts can use your IP address to determine at least the approximate location of your device and subsequently you as the connection owner. Therefore, storing an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called "special categories" of personal data, which are also particularly worthy of protection. These include:

• racial and ethnic origin
• political opinions
• religious or ideological beliefs
• union membership
• genetic data such as data obtained from blood or saliva samples
• Biometric data (this is information about psychological, physical or behavioral characteristics that can identify a person).
  Health data
• Data related to sexual orientation or sex life

Profiling

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"profiling" any type of automated processing of personal data that consists in using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects related to work performance, economic situation, health, personal preferences, interests analyze or predict the reliability, conduct, whereabouts or relocation of that individual;

Explanation: Profiling gathers various pieces of information about a person in order to learn more about that person. On the web, profiling is often used for advertising purposes or for credit checks. For example, web and advertising analysis programs collect data about your behavior and your interests on a website. This results in a special user profile that can be used to target advertising to a specific target group.

 

Controller

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Responsible" the natural or legal person, public authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data; if the purposes and means of this processing are specified by Union law or the law of the Member States, the person responsible or the specific criteria for his naming can be provided for by Union law or the law of the Member States;

Explanation: In our case, we are responsible for the processing of your personal data and consequently the “controller”. If we pass on collected data to other service providers for processing, these are "processors". For this, an "order processing contract (AVV)" must be signed.

 

application

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Processing" any process or series of processes carried out with or without the aid of automated processes in connection with personal data, such as collecting, recording, organizing, organizing, storing, adapting or changing, reading out, querying, using, disclosing by transmission, distribution or any other form of making available, matching or linking, restricting, deleting or destroying;

Note: When we talk about processing in our data protection declaration, we mean any type of data processing. As mentioned above in the original GDPR declaration, this includes not only the collection but also the storage and processing of data.

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